Designer Rohit Verma says his latest collection is for the modern man who is experimental and unapologetic about fashion
Even though his latest collection is called ‘Graveyard’, it’s got more to do with the power of the soul, says designer Rohit Verma.
The collection was recently featured at the ‘India Luxury Style Week’ which took place at the Indiranagar Club.
“This time I’m presenting a gothic line, it’s a story of the power of the soul as it leaves the body. It also addresses the concept of positive and negative energy that the body exudes,” describes Rohit.
“It has a metrosexual vibe, and it’s made for the modern man who is experimental and unapologetic about fashion. He creates his own, bold statement.”
The colour palette, of black, is set in exciting cuts featuring chains. The collection features a mix of several different kinds of fabrics from velvet to lycra, jersey, denim and suiting material.
Rohit, who began working with couture at the age of 15, says every time he sits down to design, he feels like an artist in front of his canvas, exploring a unique concept.
“When I was working on this collection, I went to my stockroom and found these lovely black fabrics. I was also going through a break-up at that time, and I was feeling quite melancholic. So I decided to create a line which is bold and unapologetic.”
Rohit says he is an experimental designer, which is reflected by his personality. His clothes cater to every kind of fashion mentality.
“Customers who walk into my store almost always end up buying much more than they had planned to because each piece is different. Comfort and climate play an important role in my work I create clothes that cater to everyone, at the same time, enhance each individual personality,” explains the award-winning designer whose list of awards includes the Rashtriya Shakti Award 2006, Asian Style Award (Youngest Achiever Award) 2007 and International Couture Design Award 2007.
Rohit says a lot of research goes into his clothing lines, which often feature handwoven garments and a diversity of motifs from Indian signatures such as the Madhubani to classic rococo. He also plays with different fabrics each time.
“India has so many different kinds of cultures, religions, each of which have their own traditional weaves. I am proud to be born in a country where there is so much creativity.”
He believes the Indian fashion connoisseur is also keeping up with the times and is now more open towards experimenting. This, he says, is largely due to the advent of fashion weeks.
“Fashion weeks open up people’s mind-sets and when they meet designers, they are open to trying their ideas. Once they try the outfit and see that it looks good, they are able to open up to it. In the coming years, I feel more men in India will be fashionably dressed.”
Rohit now wants to take Indian fashion to the top of world markets.
“I want to promote Indian textiles and Indian fashion. We have penetrated the market, we have reached fashion capitals but I want my company to be one of the largest in the world.”
