International business can take you a new direction, transforming your business, increasing your customer base and making your business more robust. Read on to find out more about how conducting your business on the international stage could help you.
New customers
The biggest benefit to you of conducting international business is to put you in touch with a fresh pool of potential customers (rather than trying to develop your business within your existing pool of customers). Rather than limiting yourself to the UK, take a broader approach and open yourself up to new opportunities, growing your business as you do.
New contacts
By conducting your business in the international sphere, you’ll not only gain more customers but also potentially gain more industry contacts too. Who knows how having international contacts could help your business in the future? From future suppliers to potential employees, the world is your oyster.
Build a better brand
By operating in more than one country, you’ll help build a better brand for your business, one that’s seen as capable of operating in a number of countries, therefore, one that’s seen a stronger, more reliable and hence more respected.
One amongst many?
If you only conduct business in the UK, you may be one of many companies offering the same or similar services, but offer your services internationally, and this may not be the case. You may find yourself operating in a region where there are few potential competitors and a great opportunity for growth too. Moreover, even if you did have some competitors abroad, you can still distinguish yourself in a number of ways, including your ability to conduct business at a time that they cannot.
A more robust business
By having more clients, from a greater range of countries, you’ll be able to make your business more robust and protect it, should your market in the UK ever decline. More international business equals a more diverse and robust customer base, protecting your business in the future.
Business 365 days a year
By conducting your businesses internationally, you’ll help to strengthen your business all year round, and you won’t be so affected by the seasonal fluctuations relating to the major UK holidays, helping you to build up a steady flow of work.
New ways of doing things
Another key benefit of international business is the fresh perspective it could give you on how you do business. It might help you when it comes to making efficiencies or looking at new ways of doing business.
Harness cheap international calls
Develop your business with cheap international calls to India and other overseas destinations, from UK landlines and mobiles, with Planet Numbers. It’s a great way to stay in touch with your international business contacts and provide them, with a personal service.
Better financial future
By conducting international business, you can also put your business on a firmer financial footing, with overseas firms often paying for services up front or more swiftly than many companies in the UK. Moreover, with the pound weak, you may be able to offer your goods or services at highly competitive rates overseas, making your business all the more attractive to them.
Knowledge of future growth markets
Experience of international business will put you ahead of the curve when it comes to knowledge of likely future growth markets, such as India and China – helping you to keep one step ahead of the competition.
So there you have a number of ways in which international business could set your business off in a new direction, from diversifying your customer base to improving your finances and strengthening your brand. Why wouldn’t you want to conduct your business internationally?
